Innovative online retailer Mattress Online is to open a further store as part of an ambitious clicks and mortar expansion.

The Yorkshire-based business acquired the Skipton Bed & Sofa Centre earlier this year and has now added the premises of Sheffield bed outlet, Eades & Co formerly Discount Beds, to its portfolio.

Mattress Online aims to acquire and roll out 10 physical stores over the next five years blending its excellent customer experience and quick turnaround times with a traditional in-store experience.

Mattress Online’s first fully branded store will open at Alderson Road, Sheffield on August 12.

Steve Adams, Mattress Online Chief Executive Officer, said:

“It is really exciting to be launching our very first branded store here in South Yorkshire, increasing our footprint as a business and creating new jobs locally.

“This omnichannel approach blends our product selection, high level of service and seamless delivery model with a personalised face-to-face service, strengthening our brand in the north of England.

“As customer needs and behaviours change, companies need to be able to change with them and as a fast-growing tech-driven company, we are always looking to innovate and try new approaches.

“Our physical stores offer the best of both worlds and we’re looking forward to welcoming customers into our new premises which is just a goal-kick from Bramall Lane.”

Steve was supported by a team of Yorkshire advisers from Leeds law firm Clarion’s corporate practice.

Lucy Storey from Clarion’s real estate team, commented:

“Mattress Online is a well-established business with a clear vision and strategy for continued success. Its ambitious buy and build programme provides customers with the best offering, adding physical stores to its digital presence, and we look forward to continuing to support its expansion.”

Mattress Online continues to go from strength to strength. Last financial year, the Rotherham-based company processed 128,500 orders from 3.1 million web visitors turning over £37.5m.

It also saved more than 40,000 mattresses going to landfill last year and is pushing the bed industry for greater sustainability and ongoing change.